The Importance of Having a Good Relationship with Your SEO Company
There’s often a strong sense of disconnect that happens when it comes to online services. Although everybody talks about how essential relationship building is in the real world, it’s not uncommon for the same people to believe an SEO company will be the magic bullet they’re looking for, while providing very little information. For your SEO company to be of benefit to you, relationship building is essential. Here’s why.
In fact, you need to go further than just brand when it comes to discussing your SEO needs. You want an SEO company that understands your vision, audience, message, and goals. They need to be able to write articles in your language and set keywords that target your audience. It goes without saying that what works for a baker won’t work for a business analyst, so choose an SEO company that understands this too.
Just like any relationship, your SEO company will be better at working with you if you’re constantly on their mind. Keep in regular contact and if you can take the relationship out of the digital realm, meet them for a cup of coffee. Just because their work takes place online doesn’t mean this has to be your sole method of communication.
They’ll Understand Your Goals
You don’t need to drag everybody in for a 2-hour presentation, but you should try to explain to your SEO company what you’re trying to achieve through SEO. This gives you the chance to ascertain how well they listen, but to also lay down key deliverables. It’s best to leave them to do the planning but having a clear goal will allow them to know what you want to achieve while giving you a clear understanding of any reasonable limitations.
When you don’t have a good relationship with your SEO company it can be difficult to create mutual honesty. Just as you don’t want to be lied to over what SEO can achieve, they don’t want to be blamed because you were seeking SEO as a last resort for a failing business. Mutual honesty allows for mutual expectations to be shared and parameters defined as to how these would be met.
When it comes choosing an SEO company, take time to know the people you’re working with. Companies like Get Manic pride themselves on building strong customer relationships. You’ll be glad to work with a team like us.