The Importance Of Social Media Within SEO Services
There was a time when SEO services concentrated solely on link building to rank highly on search engine pages. The more links you had, the higher you ranked. Today, this is simply not true. Aggressive link building will not bring visitors to your website. Keywords are still an important factor in SEO services, however, if your keyword density is too high, you will be considered spam by search engines. This can ultimately lower your ranking rather than improve it. So what is one of the best ways to improve your website’s visibility? Consider your social media presence.
For your business to be successful, it is vital that you have an online presence. This doesn’t just mean that you have a flashy website. It means being present on social media sites such as Facebook, Twitter, Linkedin and Google+. But you need to have an active presence on these sites. By delivering good quality content that people are going to want to read, you are creating an interest in you and your business. Comments, shares and likes are an essential part of social media interaction that will develop interest and therefore potential customers. The more you interact on social media sites, the more likely it is that people will be willing to visit your website. Promoting your business through social media channels is one of the best ways to advertise your products or services.
Guest posting is another effective way of increasing interest in others, directing them to your site. Quality, not quantity is the key. Produce fresh, interesting content that people will enjoy reading and will want to comment on.
Organic Link Building
Make sure that all your content can be shared. Ensure that you have functional click buttons to all of your social media channels and that your link icons work correctly. Encourage readers to like and share your content and comments. Sharing through social media channels is a highly effective way to naturally build your own links. Linking through social media is one of the easiest ways for people to visit your site.
At Get Manic we positively promote a social media presence as part of our SEO services. We offer a more personal approach than our larger London-based counterparts. If you would like more information on how social media can help your business, or wish to enquire about other SEO services we provide, then contact us today for a consultation.